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San Diego Dental Technology Expo

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APRIL 13, 2012

San Diego Dental Convention

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November 16-17, 2012

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-CA DENTAL PRACTICE ACT

$79

8:00am-10:00am

-CA INFECTION CONTROL

$79

10:30am-12:30pm

-CPR

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1:30pm-5:30pm

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3/2/12- Orange, CA

3/16/12- Los Angeles, CA

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Dentist 2-Day Pass: $300 Dentist 1-Day Pass: $200 Non-Dentst 2-Day Pass: $160 Non-Dentist 1-Day Pass: $90 Dental Student: $45 Paid Courses CPR: +$60 California Dental Practice Act: +$60 OSHA Compliance & Infection Control: +$60

Dentist 1-Day Pass: $200 Non-Dentist 1-Day Pass: $95 Paid Courses CPR: +$60 California Dental Practice Act: +$40 OSHA Compliance & Infection Control: +$40

1 Course=$79 2 Courses=$140 3 Courses= $195

CEA Dental, a Chris Ippolito production, proudly presents the Sixth Annual San Diego Dental Convention to be held on November 16 & 17, 2012, at the Marina Village Conference Center in San Diego, California. Guests have the opportunity to earn their continuing educational credits and engage in classroom-style lectures taught by esteemed figures from across the dental community. The stunning San Diego Bay sets a relaxing background where CE Courses are provided and attendees can attain their Infection Control, CPR and Dental Practice Act certificates.

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LEARN MORE at www.freshstart.org

SD Dental Convention

san diego dental Convention 2011

Friday Courses

101 - CDPA, California Dental Practice Act Friday +$60Kathy DennisGuiding Light Dental Consulting Cary SchaffnerImage Builders InternationalA required course for all California licensed dental professionals, this needs to be taken every 2 years. This course deals with how to keep your license and how not to lose it (by unethical or illegal treatment of your business or your patients). It will explore how the California Dental Board is set up, what it does and what its powers are. Date: Friday, November 11, 2011 9:30 AM - 11:30 AM (Pacific Time)Price: $60.00Credits: 2.00___________________________________________________102- Preventive Care: Protecting Tomorrow’s Smiles Andrea S. Wiseman R.D.H. During this lecture we will discuss the definition and assessment tools of CaMBRA (Caries Management by Risk Assessment). We will review the dental team approach to continuing care and learn about medications for oral disease treatment. Attendees will understand the variety of fluoride treatments available today. Date: Friday, November 11, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00___________________________________________________103 - Dr. Rod Kurthy’s KöR Whitening Deep Bleaching Solving All Whitening Frustrations Dr. Rod Kurthy You've no doubt heard about the huge groundswell of interest regarding Dr. Kurthy’s KöR® Whitening Deep Bleaching System. This is your chance to learn the physics and chemistry of whitening that you never understood before. Learn the “whys regarding typical frustrations of sensitivity and unpredictability of teeth whitening that most dentists encounter in their practices. Learn the science behind Dr. Kurthy’s conquest over unpredictability of whitening, and his research of methods to eliminate acute whitening sensitivity.Date: Friday, November 11, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00___________________________________________________104 - Twenty-first Century Laser-Assisted Dentistry WORKSHOP #205 & #502 TO FOLLOW Rick Cardoza D.D.S. & Kim Cardoza R.D.H. This presentation will contrast the daily challenges faced in the conventional delivery of a variety of dental procedures against the solutions offered through laser-assisted dentistry. This lecture is for the dentist/dental hygienist and covers various laser applications. These applications include cavity preparations, various soft tissue procedures, endodontic preparation, and bony procedures such as crown lengthening and tori reduction. In addition, laser dental hygiene applications will be discussed as well. Procedures using a diode laser and a hard tissue laser will be shown.Date: Friday, November 11, 2011 8:45 AM - 11:45 AM (Pacific Time)Credits:3.00__________________________________________105 - The CODE Christine Taxin In today’s economy more and more patients are depending on their insurance rebates to say Yes to treatment. Know the codes, and how insurance companies are trying to work with electronic capabilities that will provide faster verification of benefits, faster payments. Objective Enables you to maintain complete patient records, efficiently prepare claims, and receive timely reimbursement for services rendered. The participant will be able to: Understand the code’s history, structure and how to use codes Identify changes and how to use new, revised and continuing procedure codes Understand differences in dental claim and medical claim completion Recognize possible code misuse by third-party payers Communicate effectively with all third party payers and patients What you will learn: • Setting up electronic verification, and payment for faster answers from your insurance companies • Understanding the codes needed for faster payment • Knowing the narratives • Reading an EOB, before you write off what the insurance company prints • Learning how to use the insurance forms both dental and medical • Learning the new dental insurance form that will be coming out within the next six months.Date: Friday, November 11, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00106 - Planning to Preparation to Placement…Perfecting the Art of Cosmetic Porcelain Restorations WORKSHOP #204 TO FOLLOW Jack D .Griffin Jr. D.M.D. MAGD The format will be a high energy, interactive lecture going through many actual clinical cases. The emphasis will be on anterior/cosmetic cases but we will also discuss choices in posterior tooth colored indirect restorations that are giving us more success than any restorations since gold. Anterior cases will be taken from planning, mock up, preparation, impression taking, temporization, lab communication, and cementation. Our goal is to take the anxiety out of each of these steps and to increase your efficiency with these materials. We will review cases where things didn’t work out so well and what to do when these problems arise. This is a comprehensive course covering current concepts in esthetic restorative materials to use in any cosmetic and general dentistry practice. Lecture outline: 1. Great new materials…how and when to use them: lithium disilicate, zirconia, pressed 2. What materials work and look best for posterior and anterior restorations, what DOESN’T work 3. Understanding the basics of smile design, cosmetic case planning and preparation 4. Steps is insure luting/cementation success… what and how to use 5. Preparations for success … minimal preparation that will help insure success 6. Using excellent digital photography for lab communication and plan the cosmetic case 7. Efficient mock ups, hassle-free temporaries, stress-free cementation 8. Anterior tooth replacement: using veneer principles for great resultsDate: Friday, November 11, 2011 8:45 AM - 11:45 AM (Pacific Time)Credits: 3.00___________________________________________________107 - Using Social Media to Eliminate Follow-up Failure Dr. Rinesh Ganatra The Secret to Setting Up and Using your Social Media Footprint to Supercharge your Marketing Strategy. The 3 elements you must have for a presence online. The 5 most important things your website must do. How and why you should use video to create your brand. Harnessing the power of testimonials for practice growth. Jump starting your Facebook Page for your practice. How to get onto the first page of Google organically.Date: Friday, November 11, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00___________________________________________________108 - Simplified Steps for Direct Resin Success Dr. Michael Morgan Direct resin has become the restorative material of choice in both general and high-end esthetic practices. The explosion of demand by patients for esthetic dental services has led to an array of new dental products and treatments for practitioners to choose from. Direct resin pearls and composite gems gleaned from across the globe will be shared with attendees. Procedures discussed will include simplifying Class IV composites with life-like esthetics, predictable multiple Class II resins and decreasing chair time needed to complete excellent Class I direct composites close to that of amalgam. Both basic and advanced aesthetic restorative treatments and pearls will be discussed, as well as marketing tips for attracting esthetic oriented patients. Course Objectives: 1. Learn the benefits of conservative direct restorations over indirect alternatives to both the patient and clinician. 2. Discover the advantages of new resin materials including simplified placement, finishing and polishing techniques 3. Learn unique tooth preparation for Class IV restorations, posterior resin restorations and direct composite veneersDate: Friday, November 11, 2011 8:45 AM - 11:45 AM (Pacific Time)Credits: 3.00___________________________________________________109 - What is that? Understanding CBCT Dental 3D Imaging Technology Bruno Correa de Azevedo D.D.S. MS Diplomate American Board of Oral and Maxillofacial RadiologyAssistant Professor Oral and Maxillofacial RadiologyCollege of Dental Medicine Western University of Health SciencesThis presentation will introduce the latest 3D technologies and their applications in the fields of Endodontics, Dental Implants, Periodontics, Orthodontics and General Dentistry. Basic CBCT interpretation including 3D anatomy and most common accidental findings are discussed – CBCT software manipulation is explained in other to maximize image quality and minimize diagnostic time.Date: Friday, November 11, 2011 8:15 AM - 11:15 AM (Pacific Time)Credits: 3.00___________________________________________________201 - CA Infection Control FridayKathy Dennis, Guiding Light Dental Consulting Cary SchaffnerImage Builders InternationalA required course for all California licensed dental professionals, this needs to be taken every 2 years. Like Blood borne Pathogens, it deals with diseases that can be spread in the workplace; but unlike Blood borne Pathogens, Infection Control deals with more than blood borne diseases and is concerned with how not to spread disease to your patients. Date: Friday, November 11, 2011 12:30 PM - 2:30 PM (Pacific Time)Price: $60.00Credits: 2.00___________________________________________________202 - 7 Ways Social Media Can Grow Your Dental Practice Tyler Anderson We'll cover what exactly social media is. Why it's important for your business. Why you should care. You will learn 7 steps to get your business started with social media.Date: Friday, November 11, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 3.00___________________________________________________203 - Test Don’t Guess: Salivary Diagnostics Noel Brandon-Kelsch R.D.H. This course is designed to educate all dental clinicians to the value of providing a wellness originated strategy for the modern dental practice. Using saliva as an important source of biological information, the dental office can now understand the potential risk that clinical signs alone cannot provide. Today, dentistry now has the opportunity to use laboratory science specific for oral diseases such as periodontal infections for the purpose of providing a more specific biological profile of each patient and intervening with more knowledge about the risk associated with each patient. The Topics:OVEMBER 12, 2010 1. Saliva as a testing medium 2. What you don’t know may hurt you: How salivary testing can help both the clinician and the patient understand risks associated with periodontal infections and HPV infections. 3. Utilizing the medical model/wellness model as a team approach to early diagnosis 4. How to implement saliva testing and how to interpret the reports 5. Treatment planning for better resultsDate: Friday, November 11, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00___________________________________________________204 - Planning to Preparation to Placement…Perfecting the Art of Cosmetic Porcelain Restorations WORKSHOP 20 Doctors MAX, Jack D. Griffin Jr. D.M.D. MAGD The emphasis will be on anterior cosmetic cases. Anterior cases will be taken from planning, mock up, preparation, impression takin temporization, lab communication, and cementation. This is a comprehensive course covering current concepts in esthetic restorative materials to use in any cosmetic and general dentistry practice… What Works Today! Lecture outline: 1. Great new materials…how and when to use them: lithium disilicate, zirconia, pressed 2. What materials work and look best for posterior and anterior restorations, what DOESN’T work 3. Understanding the basics of smile design, cosmetic case planning and preparation 4. Steps is insure luting/cementation success… what and how to use 5. Preparations for success … minimal preparation that will help insure success 6. Using excellent digital photography for lab communication and plan the cosmetic case 7. Efficient mock ups, hassle-free temporaries, stress-free cementation 8. Anterior tooth replacement: using veneer principles for great resultsDate: Friday, November 11, 2011 1:00 PM - 5:00 PM (Pacific Time)Credits: 4.00___________________________________________________205 - Twenty-first Century Laser-Assisted Dentistry, Hands-On Workshop (Must attend # 104) Dr. Rick Cardoza, & Kimberly Cardoza R.D.H. Take your practice to a higher level integrating new laser and visualization technology. This hands-on workshop is for the dentist/dental hygienist and covers laser applications. It will be taught by both a certified laser dentist and laser dental hygienist. This program covers laser applications, safety, physics, and visualization. Participants will experience hands on lasers with enhanced visualization (magnification loupes/white light). The program brings together today’s technology and recognizes the direct link between oral health and total health. Includes patient education which can be the essential linkage creating the value to, and commitment from your patients. -Understand basic laser safety and physics. -Learn clinical applications of dental hard tissue and soft tissue lasers. -Use the laser (hands on) in a simulated dental hard and soft tissue environment.Date: Friday, November 11, 2011 1:00 PM - 5:00 PM (Pacific Time)Credits: 4.00___________________________________________________206 - Successful Outcomes in Periodontics and Dental Implants Peter S. Warshawsky, D.D.S. Diplomate of American Board of Periodontology A lot can be done today periodontally to optimize dental health and esthetics. The following topics will be presented: 1) What to do about gingival recession. 2) Why is biologic width so important and how it relates to cosmetic dentistry. 3) What can be done to preserve teeth. 4) What can be done to make dental implants look as natural as possible. This will provide information regarding ridge preservation and soft tissue grafting. Multiple cases will be presented. The various treatment options for these cases will be discussed and critiqued. Long term follow up on these cases will then be presented.Date: Friday, November 11, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00___________________________________________________207 - The Six Month Smiles System: Short Term Ortho for Every General Dentist Christopher A. Bowman, DDSRegardless of past orthodontic experience, dentists and team members will be enlightened, inspired and educated about the fastest growing treatment modality for general dentists. Short Term Ortho with the Six Month Smiles System is a conservative, pragmatic and effective solution for adults with crooked teeth. Attendees will learn about this systemized and focus approach that allows general dentists and their teams to straighten teeth for adult patients in an average of just six months using specific clear brackets and tooth colored wires.Date: Friday, November 11, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00___________________________________________________208 - Phone Call to Fabulous Hollie Bryant The program begins with the 10 Key Elements of a 5- Star Team. The specific team roles required for the “baton” to be passed effectively from first contact to delivery of the final restorations will be revealed. The “New Patient Experience” will be discussed. Live video highlighting verbal skills, photography, co-diagnosis and dialogue required to set the stage for the doctor’s diagnosis will be shown. We will discuss the basic elements of internal and external marketing, as well as critical must-have finance programs. The afternoon session will demonstrate a proven clinical protocol that will guarantee patient satisfaction and reduce stress at the chair. Basics of smile design, case planning, impressions, lab communication, and the “10 Minute Provisional Technique,” will be outlined in detail.Date: Friday, November 11, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00209 - Conservative Esthetic Solutions in the Young Adult Patient Dr. Michael Morgan This presentation will provide clinicians with the knowledge and skills to comfortably and predictably restore even the most extreme cases with materials that require little or no tooth preparation. Subjects discussed will include simplified shade selection, natural layering, class IV composites, direct resin veneers, posterior composites, and advanced aesthetics. Come discover new avenues to market your practice and attract an untapped cosmetic patient base.Date: Friday, November 11, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00___________________________________________________301- CPR Friday +$65 Certified CPR InstructorThis course will provide CPR Lecture, hands on training and American Heart Association’s CPR examination.Date: Friday, November 11, 2011 3:00 PM - 6:00 PM (Pacific Time)Price: $60.00Credits: 3.00___________________________________________________302 - The Gold Mine in Your Practice-New Patients! Flossie Riesner How your practice treats new patients from the very first telephone call sets the tone for your entire relationship with them. It has everything to do with the dentistry they accept and how they will pay for it. This seminar will focus on the multitude of simple things that will transform your new patient to a loyal follower of your practice – one who keeps their appointments.Date: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00303 - Front Office Boot Camp Kathy Dennis & Cary Schaffner The purpose of this lecture is to increase patient acceptance in your office. Attendees will learn how to maximize your insurances with today’s billing techniques. We will discuss the best practices in dealing with HMO insurances.Date: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00___________________________________________________304 - Snap-on Smile: Today’s Multi-purpose Restorative Appliance Robert Brenneise Snap-on Smile is the ideal solution for solving a wide variety of short and long-term clinical challenges. It serves both as a noninvasive restorative option as well as a diagnostic appliance. Snap-on Smile is an ideal option for patients who are unable to receive permanent improvements, such as crowns, veneers, and implants because they are medically compromised, their age precludes them from extensive treatments, or they are simply afraid to have extensive dental work done. This appliance has proven to be a terrific incentive for patients who are in need of but are hesitant to commit to a more involved treatment.Date: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 3.00___________________________________________________305 - DOCTOR'S ONLY - DROWNING IN OVERHEAD Sally McKenzie Learn what causes high overhead and the inability to control expenses. Sally McKenzie tells it like it is. For Doctor's only...a frank discussion on overhead costs that you can control. You will learn what causes fluctuating production. How many front office employees, assistants and hygienists are actually needed. How much raise can you actually afford? Causes of high debt hygiene and helpers vs. producers in increasing revenues.Date: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00___________________________________________________306 - Bone Grafting, Implants, and Imaging Update Jeffrey L. Turchi, D.D.S. Understand the evolution of bone grafting techniques and materials. Identify the different types of bone grafts, their characteristics, and the benefits/risks of each. Discuss the latest implant diagnostic and treatment techniques and materials. Discuss Digital Imaging, Changing Standards of Care, and 3D Technology. Outline: Bone Grafting - A Brief History - Socket Grafting - Bone Grafting Trends and Applications Types of Bone Grafts - Characteristics of Graft Materials - FOUNDATION™ - Clinical Cases-Keys to Success - ROIDate: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00__________________________________________________307 - Your Dental Practice is on Facebook, Now What? Advanced Facebook and Social Media Strategies. Tyler Anderson Learn the best practices for using Facebook & Social Media within the office. Learn advanced Facebook marketing strategies, -How to use the Facebook Marketplace for advertising, -How to use Twitter Search, -How to optimize videos within YouTube for Search, -How to protect your reputation on review sites like Yelp, -How to use Google to assist with social media, -How to use a third party tools to help with your Social Media managementDate: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 0.00__________________________________________________308- Rod HELP! Should I REALLY get a diode laser? Show me how to make some MONEY with my diode laser! Dr. Rod Kurthy You will learn which lasers do what and how, and what marketing hype you can and cannot believe regarding lasers. You’ll see which lasers are the daily workhorses of your practice, and which ones are used less often. You’ll see all of the procedures that lasers will allow you do to (and charge for) that you are currently not providing your patients. You will see, step by step, Dr. Kurthy’s financial calculations of each procedure and you’ll learn how to get into the laser age for under $3,000 and make at least an EXTRA $100,000 - $300,000 per year using it.Date: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00__________________________________________________309 - Dispelling the “CSI Effect” Myth, An Overview of Contemporary Forensic Dentistry. Janice Klim-Lemann, D.D.S., D-ABFO Because of the current popularity of forensic fair in television, the general public is getting a skewed view of the true nature of forensic investigation. This issue is commonly known as the “CSI effect”. This seminar will dispel this myth as it relates to forensic odontology. Topics will include forensic dental identification of decedents of varying postmortem states including: skeletal, fragmented, decomposed, burned remains and pattern injuries as they relate to bite mark investigation not only in human bites but animal bites as well.Date: Friday, November 11, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00___________________________________________________

DOWNLOAD PROGRAM HERE

Program November 11-12, 2011 San Diego Dental Convention.pdf

Sally McKenzie

Dr. Rick Cardoza

Dr. Douglas Carlsen

Dr. Rod Kurthy

Dr Larry Addleson

Saturday Courses

401- CDPA California Dental Practice Act SaturdayKathy DennisGuiding Light Dental Consulting Cary SchaffnerImage Builders InternationalA required course for all California licensed dental professionals, this needs to be taken every 2 years. This course deals with how to keep your license and how not to lose it (by unethical or illegal treatment of your business or your patients). It will explore how the California Dental Board is set up, what it does and what its powers are. Date: Saturday, November 12, 2011 9:30 AM - 11:30 AM (Pacific Time)Price: $60.00Credits: 2.00___________________________________________________402 - Dr. Rod Kurthy’s KöR Whitening Deep Bleaching Solving All Whitening Frustrations Dr. Rod Kurthy You've no doubt heard about the huge groundswell of interest regarding Dr. Kurthy’s KöR® Whitening Deep Bleaching System. This is your chance to learn the physics and chemistry of whitening that you never understood before. Learn the “whys regarding typical frustrations of sensitivity and unpredictability of teeth whitening that most dentists encounter in their practices. Learn the science behind Dr. Kurthy’s conquest over unpredictability of whitening, and his research of methods to eliminate acute whitening sensitivity.Date: Saturday, November 12, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00______________________________________________________________________403 - Twenty-first Century Laser-Assisted Dentistry WORKSHOP #205 & #502 TO FOLLOW Rick Cardoza D.D.S. & Kim Cardoza R.D.H. This presentation will contrast the daily challenges faced in the conventional delivery of a variety of dental procedures against the solutions offered through laser-assisted dentistry. This lecture is for the dentist/dental hygienist and covers various laser applications. These applications include cavity preparations, various soft tissue procedures, endodontic preparation, and bony procedures such as crown lengthening and tori reduction. In addition, laser dental hygiene applications will be discussed as well. Procedures using a diode laser and a hard tissue laser will be shown.Date: Saturday, November 12, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00______________________________________________________________________404 - Bisphosphonate, Socket and Bone Grafting Updates Fred W. Hammond, D.D.S., Tim S. Smith, D.D.S., Robert H. Riding Jr, D.D.S. The focus of this lecture will be the principles and importance of bone grafting, ridge preservation and the classification of graft types. Step-by-step socket grafting techniques will be reviewed. Sinus lift, hip, block and cranial grafting cases will also be presented. Concerns of bisphosphonate-induced bone necrosis will be addressed. Date: Saturday, November 12, 2011 8:15 AM - 11:15 AM (Pacific Time)Credits: 3.00______________________________________________________________________405 - Biomimetric Dentistry: An Alternative to Full Coverage Crowns David Aleman, D.D.S. This course is a must for dentists who want to practice minimally invasive dentistry and restore their patients’ teeth while conserving as much tooth structure as possible. With new and advanced concepts and materials, there has never been a better time to practice conservative dentistry. This course will give scientific evidence on how to control stresses, which maximize bond strengths. This maintains the seal, prevents secondary caries, eliminates post-op pain and preserves pulp vitality. By using techniques that increase dentin bond strengths and decrease composite polymerization stresses, teeth can be restored without full coverage restorations. Long term success (more than 10 years) with these techniques. Date: Saturday, November 12, 2011 8:30 AM - 12:30 PM (Pacific Time)Credits: 2.00______________________________________________________________________406- Working Pain Free in the Dental Workplace Tim George Director - Egoscue SD South How’s your back? Not good? What about the rest of your body? Why not find out why you’re in pain and why it remains chronic and eventually could put you out of business. This lecture will cover the true cause of the pain and give you a solid plan to getting yourself and the rest of your office PAIN FREE. You will learn how to bring the body back to its proper alignment and functioning the way it was designed—pain free. Date: Saturday, November 12, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00______________________________________________________________________407 - NuCalm Jim Poole, MBA, Eurodent NuCalm™ is a revolutionary technology proven to naturally relax the body within minutes without drugs. This new technology improves the dental experience for clinicians, dental teams, and patients by providing a fully relaxed and comfortable dental experience for every patient. It is safe, predictable, reliable, easy to use, and patients will not experience any side effects or required recuperation time. Date: Saturday, November 12, 2011 8:45 AM - 11:45 AM (Pacific Time)Credits: 3.00______________________________________________________________________408 - Using Social Media to Eliminate Follow-up Failure Dr. Rinesh Ganatra The Secret to Setting Up and Using your Social Media Footprint to Supercharge your Marketing Strategy. The 3 elements you must have for a presence online. The 5 most important things your website must do. How and why you should use video to create your brand. Harnessing the power of testimonials for practice growth. Jump starting your Facebook Page for your practice. How to get onto the first page of Google organically. DetailsDate: Saturday, November 12, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00______________________________________________________________________409 - The CODE Christine Taxin In today’s economy more and more patients are depending on their insurance rebates to say Yes to treatment. Know the codes, and how insurance companies are trying to work with electronic capabilities that will provide faster verification of benefits, faster payments. Objective Enables you to maintain complete patient records, efficiently prepare claims, and receive timely reimbursement for services rendered. The participant will be able to: Understand the code’s history, structure and how to use codes Identify changes and how to use new, revised and continuing procedure codes Understand differences in dental claim and medical claim completion Recognize possible code misuse by third-party payers Communicate effectively with all third party payers and patients What you will learn: • Setting up electronic verification, and payment for faster answers from your insurance companies • Understanding the codes needed for faster payment • Knowing the narratives • Reading an EOB, before you write off what the insurance company prints • Learning how to use the insurance forms both dental and medical • Learning the new dental insurance form that will be coming out within the next six months.Christine Taxin has been providing education on coding and insurance rules at NYU and teams for over 15 years. She is a biller who still works on claims to keep her skills and who understands how important insurance benefits are to the acceptance of treatment. It is not just today that many patients have a many patients have accepted treatment, if insurance pays towards treatment, that concept is now at an even higher level. Date: Saturday, November 12, 2011 8:30 AM - 11:30 AM (Pacific Time)Credits: 3.00______________________________________________________________________501- California Infection Control SaturdayKathy Dennis, Guiding Light Dental Consulting Cary SchaffnerImage Builders InternationalA required course for all California licensed dental professionals, this needs to be taken every 2 years. Like Blood borne Pathogens, it deals with diseases that can be spread in the workplace; but unlike Blood borne Pathogens, Infection Control deals with more than blood borne diseases and is concerned with how not to spread disease to your patients. Date: Saturday, November 12, 2011 12:30 PM - 2:30 PM (Pacific Time)Price: $60.00Credits: 2.00502 - Twenty-first Century Laser-Assisted Dentistry, Hands-On Workshop (Must attend # 104 or # 403) Dr. Rick Cardoza, & Kimberly Cardoza R.D.H. Take your practice to a higher level integrating new laser and visualization technology. This hands-on workshop is for the dentist/dental hygienist and covers laser applications. It will be taught by both a certified laser dentist and laser dental hygienist. This program covers laser applications, safety, physics, and visualization. Participants will experience hands on lasers with enhanced visualization (magnification loupes/white light). The program brings together today’s technology and recognizes the direct link between oral health and total health. Includes patient education which can be the essential linkage creating the value to, and commitment from your patients. -Understand basic laser safety and physics. -Learn clinical applications of dental hard tissue and soft tissue lasers. -Use the laser (hands on) in a simulated dental hard and soft tissue environment.Date: Saturday, November 12, 2011 1:00 PM - 5:00 PM (Pacific Time)Credits: 4.00503 - Hypnosis and Patient Communication In Dentistry Dr. Ashley Goodman This workshop will review basic, intermediate, and some advanced hypnotic skills, including rapid, timesaving techniques as they apply to providing effective and comfortable dental care for both the doctor/staff and patients. The uses of creative visualization /guided imagery, desensitization, restorative appliance acceptance, control of saliva and blood flow, more rapid comfortable healing, pain control, etc., will be reviewed and some demonstrated. Specific applications of clinical dental uses for behavior modifications, relaxation, pediatric situations, anxiety and oral habit control, minimizing gagging, enhancing of inter-personal communications will be discussed. The clinical use of hypnosis for dentistry is mainly for the following purposes: Behavior Modification, Relaxation, Anxiety Control, Fear Elimination, Quelling Undesirable Habits, Tongue Thrust, Reverse Swallowing, TMJ Dysfunction, Bruxism, Clenching, Amnesia, Analgesia, Anesthesia, Pain Control, Prevention of Gagging and Nausea, Control of Saliva and Bleeding, Creative visualization for healing, Restorative Appliance Tolerance, Pretreatment Desensitization, Self-image, Self-esteem, and Confidence. Ashley A. Goodman, D.D.S., DABHD, DABFD, is a general dentist in private practice in San Diego, California, and an international educator in the fields of hypnosis and dentistry. He utilizes hypnosis, with a variety of induction techniques on a frequent, regular basis for his patients.Dr. Goodman was the American Society of Clinical Hypnosis "Member At Large, Dentistry" representative, Board of Governors, Executive Board, numerous committees, national workshop faculty, is a Certified and Approved Consultant, ASCH Fellow, and presented with the "Award of Merit" 2001. He is also a past president, executive committee member, and a Fellow of his local San Diego Society of Clinical Hypnosis component. Additionally, he is a diplomat, board certified in hypnosis by The American Board of Hypnosis in Dentistry for which he serves as vice-president.Some of his dental affiliations include membership in Omicron Kappa Upsilon (National Dental Honor Society), American Dental Association, and San Diego County Dental Society, Academy of General Dentistry, and numerous additional professional associations.Date: Saturday, November 12, 2011 1:00 PM - 5:00 PM (Pacific Time)Credits: 4.00______________________________________________________________________504 - Illusions- Matching Anterior Porcelain with Adjacent Natural Teeth Lawrence Addleson, D.D.S, FAACD Accredited Fellow and Past President American Academy of Cosmetic Dentistry I will cover shade-taking, photography, and the characterizations of natural tooth structure. Among other characterizations I will include anatomy, texture, and maverick color; some of the things I look for to help guide me to my final result. Dr. Larry Addleson has been practicing general dentistry, with an emphasis on aesthetics, in San Diego since his graduation from the University of Southern California School of Dentistry. He is an Accredited Fellow of the American Academy of Cosmetic Dentistry (FAACD) and is a Board Examiner for both Accreditation and Fellowship of the AACD. Dr. Addleson served two terms as Chairman of the Board of Governors of the AACD, now known as the American Board of Cosmetic Dentistry. In 2004-2005 he served as President of the American Academy of Cosmetic Dentistry. Dr. Addleson is an advocate for interdisciplinary dentistry. He has lectured nationally and internationally on aesthetic dentistry and smile design, and has taught adhesive dentistry in both lecture and “hands on” format. With his enthusiasm and broad range of experience he is a popular mentor and instructor. He has inspired many dentists by sharing his knowledge and his passion for adhesive dentistry.Date: Saturday, November 12, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00______________________________________________________________________505 - The Balancing Act: Finding Harmony & Results with Instrumentation. Liz Cappelli Burian R.D.H. This fun presentation will cover: * Challenges with instrument selection, instrumentation and set ups. * Strategies for time and space management. * The power and hand instrumentation options and innovations that are available to make your job easier. * Strategies to assist you in obtaining the necessary instrumentation that you need to practice efficiently. Free Ever Edge for each RDH participant. Date: Saturday, November 12, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00______________________________________________________________________506 - Efficiency in tooth restoration Let’s Stick Together …Simplifying indirect and direct restoration choice, bonding and cementation Jack D. Griffin, Jr. D.M.D. MAGD We will learn indications for newer materials such as Lithium Dislicate and Zirconia with preparation and placement methods for each. The bonding of direct and indirect restorations will be explored with emphasis on conservative bridges and cosmetic temporaries for office efficiency and patient happiness. Next we will cover the placement of posts, cores, and build up materials that will provide us with the dependable infrastructure we need for years of patient pleasing service. Each participant will place a veneer, cement and bond a full porcelain crown, bond a zirconia crown, do an esthetic post and core, and place conservative porcelain restoration. Date: Saturday, November 12, 2011 1:00 PM - 5:00 PM (Pacific Time)Credits: 4.00______________________________________________________________________507 - What Crazy New Codes Are They Giving Us Now? Christine Taxin Learn the new 2011 code changes. Learn what are the correct codes to use in your billing and what documentation will pass the insurance billing review system. Your office will learn how to continue to have claims paid on timely bases rather than having them returned. You will form a better working relationship with insurance companies with the proper documentation.Date: Saturday, November 12, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00______________________________________________________________________508 - Your Dental Practice is on Facebook, Now What? Advanced Facebook and Social Media Strategies. Tyler Anderson Learn the best practices for using Facebook & Social Media within the office. Learn advanced Facebook marketing strategies, -How to use the Facebook Marketplace for advertising, -How to use Twitter Search, -How to optimize videos within YouTube for Search, -How to protect your reputation on review sites like Yelp, -How to use Google to assist with social media, -How to use a third party tools to help with your Social Media managementDate: Saturday, November 12, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 0.00______________________________________________________________________509- Digital Panoramic Applications in the Modern Dental Practice. Bruno Correa de Azevedo D.D.S M.S. This presentation will introduce the latest 2D technologies and their applications in the fields of Endodontics, Dental Implants, Periodontics, Orthodontics and general dentistry. Basic panoramic quality control issues and interpretation principles along with imaging selection criteria are explained in other to understand and contrast digital panoramic imaging in the dental office. Date: Saturday, November 12, 2011 12:30 PM - 2:30 PM (Pacific Time)Credits: 2.00______________________________________________________________________601-CPR Saturday +$60Certified CPR InstructorThis course will provide CPR Lecture, hands on training and American Heart Association’s CPR examination.Date: Saturday, November 12, 2011 3:00 PM - 6:00 PM (Pacific Time)Price: $60.00Credits: 3.00______________________________________________________________________602 - Dispelling the “CSI Effect” Myth, An Overview of Contemporary Forensic Dentistry. Janice Klim-Lemann, D.D.S., D-ABFO Because of the current popularity of forensic fair in television, the general public is getting a skewed view of the true nature of forensic investigation. This issue is commonly known as the “CSI effect”. This seminar will dispel this myth as it relates to forensic odontology. Topics will include forensic dental identification of decedents of varying postmortem states including: skeletal, fragmented, decomposed, burned remains and pattern injuries as they relate to bite mark investigation not only in human bites but animal bites as well.Date: Saturday, November 12, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00______________________________________________________________________603 - The Six Month Smiles System: Short Term Ortho for Every General Dentist Christopher A. Bowman, DDSRegardless of past orthodontic experience, dentists and team members will be enlightened, inspired and educated about the fastest growing treatment modality for general dentists. Short Term Ortho with the Six Month Smiles System is a conservative, pragmatic and effective solution for adults with crooked teeth. Attendees will learn about this systemized and focus approach that allows general dentists and their teams to straighten teeth for adult patients in an average of just six months using specific clear brackets and tooth colored wires.Date: Saturday, November 12, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00______________________________________________________________________604 - See Far Principles Vijay Sikka Streamline your connections with your patients. - Enhance your patient loyalty - Empower your team with information to improve service -Focus on profitability with your patients - Accelerate return on investment on people, products and processes - Reduce cost on doing business through better bench marking. Date: Saturday, November 12, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 0.00______________________________________________________________________605 - Your Financial Future Dr. Douglas Carlsen Participants will learn a quick way to approximate their “Retirement “Number”. (It's never based on 80% of pre-retirement income. Dr. Carlsen will tell you why.) Financial Planning is discussed: Debt removal and how to maximize and protect assets. Investment Alternatives are explained: Allocations and investments that may serve you best. The purpose of this lecture is to increase patient acceptance in your office. Attendees will learn how to maximize your insurances with today’s billing techniques. We will discuss the best practices in dealing with HMO insurances.Date: Saturday, November 12, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00606 - Expert Digital Photography Len Bucko Patients expect state-of-the-art dental care and documentation when they visit your office. Most new management software systems provide for the uploading of digital photographs for communication with the patient, referring dentists, insurance providers and others involved in the patient’s dental care. Choosing the right digital camera for the job is an overwhelming task,. Training to integrate the photographs into your patient database may be expensive and time-consuming. Let an expert guide you through some of the decisions to integrate digital photography into your practice. 607 - Test Don’t Guess: Salivary Diagnostics Noel Brandon-Kelsch R.D.H. This course is designed to educate all dental clinicians to the value of providing a wellness originated strategy for the modern dental practice. Using saliva as an important source of biological information, the dental office can now understand the potential risk that clinical signs alone cannot provide. Today, dentistry now has the opportunity to use laboratory science specific for oral diseases such as periodontal infections for the purpose of providing a more specific biological profile of each patient and intervening with more knowledge about the risk associated with each patient. Date: Saturday, November 12, 2011 3:00 PM - 5:00 PM (Pacific Time)Credits: 2.00608 - 7 Ways Social Media Can Grow Your Dental Practice Tyler Anderson We'll cover what exactly social media is. Why it's important for your business. Why you should care. You will learn 7 steps to get your business started with social media.Date: Saturday, November 12, 2011 3:00 PM - 5:00 PM (Pacific Time)609 - Front Office Boot Camp

Wine & Cheese Social

Join us for a complementary wine and cheese tasting.

Distinguish the various scents and flavors of both white and red wines. Accompanying the wine, we offer an excellent selection of fruit and cheeses.

2:30pm-3:00pm

Program November 11-12, 2011 San Diego Dental Convention.pdf

UPCOMING

Upcoming Events

Get It Done Day! San Diego, CA

San Diego Dental Technology Expo

Friday February 24, 2012

Friday April 13, 2012

California Infection Control $79 8:00am-10:00am California Dental Practice Act $79 10:30am-12:30am CPR $79 1:00pm-5:00pm 1 Course=$79 2 Courses=$140 3 Courses= $195

Event Pricing for San Diego dental Technology Expo

Admission PricingParking, Breakfast, Lunch, Wine and Cheese IncludedDentist 1-Day Pass: $200Non-Dentist 1-Day Pass: $95Paid CoursesCPR: +$60California Dental Practice Act: +$40OSHA Compliance & Infection Control: +$40

Register Now Click Here to Contact Chris

Diode Laser Certification Course San Diego, CA

Register Now Click Here to Contact Chris

Friday, February 24, 2012

San Diego Dental Convention

November 16 & 17, 2012

Learn:

Laser Tissue Interaction, Safety & Regulations, Set-up, Maintenance, Tip Selection & Initiation, Soft Tissue Procedures with Hands-on

- Laser decontamination - Laser periodontal curettage

- Incorporate lasers into a soft tissue management program

- In office laser whitening

- TMJ and pain management treatment utilizing LLT

Insurance Codes and Patient Communication and Q & A

Speaker: Mike Koceja Email:mkoceja_comcast.net

Bring your ezLase or iLase Laser OR any laser you wish to be trained on.

Registration Contact:: Chris Ippolito Phone: 619-277-4743 Email: chris_ceadental.com

Cost: $595.00 Dentist, $495.00 Hygienist

Event Pricing for San Diego dental convention

Admission PricingParking, Breakfast, Lunch, Wine and Cheese IncludedDentist 2-Day Pass: $300Dentist 1-Day Pass: $200Non-Dentst 2-Day Pass: $160Non-Dentist 1-Day Pass: $90Dental Student: $45Paid CoursesCPR: +$60California Dental Practice Act: +$60OSHA Compliance & Infection Control: +$60
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